8/27/2020 9:47 AM PT MYC founders trusted Kanye and pushed ahead,” the paperwork says. 8/27/2020 10:11 AM PT 8/27/2020 2:26 PM PT 8/27/2020 8:30 AM PT West’s lawyer for his Yeezy business, Maximilian Jo, did not immediately respond to a request for comment from the Daily News. 8/27/2020 12:18 PM PT “Mr. “After Kanye learned all that he could from MYC and its founders, he abruptly attempted to terminate the parties’ oral partnership, refused to invest in MYC or even reimburse it for the millions the company had already sunk into Yeezy’s e-commerce business and misappropriated MYC’s proprietary information and technology to use on his newly-launched Sunday Service,” the lawsuit states.



8/27/2020 1:24 PM PT
8/27/2020 4:37 PM PT Kanye West performs Sunday Service during the 2019 Coachella Valley Music And Arts Festival on April 21, 2019 in Indio, Calif. Catch up on the day’s top five stories every weekday afternoon. Kanye West took advantage of a tech company to advance his Yeezy brand and launch his popular Sunday Service, then left them high and dry … The company claims it linked up with Kanye in Spring 2018 to help Ye maximize revenues for his Yeezy merchandise.According to the suit ... MYC even moved its headquarters -- once to Calabasas and once to Chicago -- all to please Kanye and make the partnership work.However, after the 6 months, MYC claims it became clear Kanye had no intention of following through on his promises and he cut ties ... but not before allegedly jacking its technology for his newly-launched Sunday Service.The company alleges Kanye's promises of a partnership were just an effort to fuel his Yeezy brand and steal confidential tech to make millions on Sunday Service ... so now they're suing him over it.We're told MyChannel's seeking more than $20 million in damages. “(West) inexplicably reneged on his promises seemingly on a whim and walked away from the successful partnership while misappropriating MYC’s proprietary and trade secrets, netting Kanye hundreds of millions of dollars off of the back of MYC,” the paperwork filed in federal court in California says.

“The founders of MYC reasonably relied on a series of promises made by Mr. West and other leaders in his organization that for six months convinced them to focus 100% of their attention on Kanye and Yeezy and to invest more than $7 million in company resources for good measure,” the lawsuit states.

The YEEZY BOOST 350 V2 Israfil features an upper composed of multi-toned re-engineered Primeknit with a post-dyed monofilament side stripe woven into the upper. The complaint, filed by lawyers Ben Meiselas and Michael Popok, says MYC’s founders and other personnel moved from their Pennsylvania headquarters to Yeezy’s headquarters — first in California and then in Illinois — and “worked fulltime for defendants, all at Mr. West’s insistence.” “All told, MYC’s founders and about a dozen other personnel spent six non-stop months working with Mr. West and Yeezy, to the exclusion of their other work and clients, at considerable expense without compensation,” it says. 8/27/2020 8:35 AM PT
The deal included a June 2018 promise from West that he would “make a $10 million strategic investment in MyChannel,” the complaint says. West’s channel became a rousing success, leading in his words to merchandise sales of over ‘$1mm a night,’ demonstrating the sheer magnitude of the economic loss MYC has suffered,” the complaint alleges. Kanye West put a Black-owned tech firm through hell when he struck an oral deal to build his Sunday Service and Yeezy e-commerce platforms then “reneged” without payment, a new lawsuit claims. 8/27/2020 11:48 AM PT

The technology, as outlined in the lawsuit, combines video capture with artificial intelligence to make an event like one of West’s gospel group performances called Sunday Services into a “shoppable” stream, where a viewer could seamlessly buy Yeezy-branded merchandise featured in the video. “But every time MYC founders raised the issue of Mr. West actually funding MYC and providing the $10mm promised, they were met with Mr. West’s protestations that they were ‘thinking small,’ and should instead ‘focus on bigger revenue and profits’ resulting from their partnership.

MyChannel, Inc. says it's a black-owned business specializing in video and e-commerce technology. 8/27/2020 4:54 PM PT 8/27/2020 8:29 AM PT 8/27/2020 3:29 PM PT


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